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Company News >> Sony to return to the OLED TV market to change the LGD panel 17th,July,2017
                                     SAN FRANCISCO (Reuters) - Japan's Sony Corporation has announced its return to the OLED TV market after seven years of its departure, and the company released BRAVIA brand OLED TV in Tokyo on Monday and plans to sell it in Japan next month.
Sony in 2001 to develop OLED TV prototype, and in 2007 launched the world's first home OLED TV, but this section is only 11-inch cutting-edge product sales as expected, Sony decided to stop selling in 2010. Sony's return to the market is no longer self-development panel, will turn to purchase South Korea's LG Display (LGD) manufacturing OLED screen.
Sony on Monday launched 55 "and 65" BRAVIA A1 series TV sets with 4K OLED panels and is expected to start selling in Japan on June 10, with the goal of this year's flat-panel TV global market share from the current 8. 5% to more than 10%. The 65-inch BRAVIA A1 is priced at about 800,000 yen ($ 7092) and the 55-inch model is priced at about 500,000 yen.
Sony and Panasonic's OLED panel business has been merged, and will be incorporated later this year, Japan's display company, so Sony itself no longer has OLED TV panel technology.

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